Friends… here comes a magic in our world… TOUCH MAGIX… friends, we all play video games. When we are playing a car race… if we want to take a turn, the controls will not respond immediately, and we get frustrated.

                  When we watch TV, we change the channel with remote. We were using remotes, joy sticks, etc in our day to day life till now. For a change let us surf through the magic called the MAGIX and experience the change, thrill and benefits of the MAGIX.

                  TOUCH MAGIX is the next generation digital media that helps consumers in a whole experience that involves interaction.

                  TOUCH MAGIX offers variety of interactive display solutions that will attract your audience to experience interactive content in the most memorable way. Unlike other technologies available today, TOUCH MAGIX combines an advanced optical hardware sensor MAGIX SENSE, together with sophisticated movement recognition software that interprets the user interaction into high resolution events on the display.

TOUCH MAGIX is led by Anup Tapadia, who bagged 2 master degrees in computer science at the age of 21. Anup is an alumnus of University of California, San Diego. At the age of 14 he became the world youngest professional to pass the Microsoft certifications (MCSD). Bill gates appreciated him on his work. He started this at the age of 16.

Standing tall, 24, Anup Tapadia faces a wall and moves his hand from left to right and the page of the digital manual displayed on the wall turns. Tapadia, founder of India’s TouchMagix, an electronic hobbyist, holder of dual post-graduate degrees, a prodigy, and the world’s youngest Microsoft certified professional, completed his PhD in wireless networks from the University of California, San Diego, all at the age of 21. He then set out to convert his dream of creating a product which was a fine mix of art and technology.

Tapadia’s MotionMagix product enable users to interact with objects in a projection on a surface, such as a floor or a wall, through gestures. For example, a projection of a football on a football field on the floor moves around as you play with it, just like in a real game. It may seem similar to Massachusetts Institute of Technology’s Pranav Mistry’s sixth sense gesture control technology, but “both are very different in terms of technology and application,” says Tapadia. None of Tapadia’s products require a person to wear any kind of apparatus, gloves or jacket, to control devices from a distance. His innovation basically tracks the movement of hands or feet or head and change the display images in accordance.

While Microsoft Kinect is a personal gesture-based device, the MotionMagix products give a more immersive and, in some cases, collaborative experience, typically on large screens. “Microsoft Kinect’s experience is called referential immersive and what we offer is the total immersive experience,” explains Tapadia. The idea of controlling images or information displayed on any flat surface has enthralled a lot of people and the technology has now found applications in myriad places, such as display of historical information on museum walls which visitors can flip with hand gestures from a distance as they read through it, a life-sized walk through across building plan which zooms in and zooms out as the customer moves around, and more.


The Motion MAGIX technology can work with projections on the floor, on a wall, or screens of 10 feet to 100 feet in length. A proprietary Motion MAGIX sensor is mounted on the roof and another one on the surface and a combination of infrared sensors and cameras are used to capture the movements of the user. The hardware gives details of the user’s location and the sensors track the user’s movement of legs, hands, and the head. The software developed by the team at Touch MAGIX helps in separating the projection from the human element and generates a real-time response or change in the projection as directed by the user’s gestures. Touch MAGIX has patented the technology and the company has tested it in various locations across the country.

Gesture-based interactive applications are only one set of wonders in Tapadia’s kitty. Touch MAGIX has also developed MAGIX Table, a multi touch interactive table. The table has clusters of infrared sensors on the periphery which form a close grid. The table allows for as many as 40 simultaneous touches and enables collaboration among people. “I see multi touch as the future and I can foresee that applications for such a device will explode in the times ahead,” adds Tapadia. The table comes bundled with preloaded applications such as a virtual piano, drums, and board games which a group of people can simultaneously play. The MAGIX Table also has an application which can recognize the object placed over it and display relevant information. For example, information about shoes which helps customer compares between two of his choices and buy the selected pair. Touch MAGIX has priced the MAGIX Table at $11,500.

The MAGIX phone is another innovative product by Touch MAGIX. It is a phone which can talk to a projector to display text messages on a big screen. It is a unique concept, a contraption in which a SIM (Subscriber Identification Module) can be put to simply start the interaction with mobile users. It finds applications in television game shows to display multiple choice questions on a big screen or in reality game shows where the audience can poll through their cell phones and a real-time graph can be shown on a big screen.

The TOUCH MAGIX has a wide range of applications… let us see about them.


  • The game products designed by the TOUCH MAGIX add worth to the gaming experience.
  • Kids and adults even stop at these places to play the games as they experience the real time feel.
  • Kids get more attracted because what they do or play on the floor… they can do it here. But the difference is… whenever they do some actions on the floor… the screen shows some response which will draw the attention of the kids.
  • TOUCH MAGIX are interactive floor, wall, table are cool and cutting-edge.
  • Therefore, these types of walls draw the attention of teenagers, adults and the young children.


      For any product to be introduced in to the market the only way is to advertise it… now, there are many ways to advertise a product. We can advertise through hoardings, etc… these were routine processes we are following, but with the help of TOUCH MAGIX, the product can be brought into the market in a more effective way. The advantages are:

  • Engage or educate the end consumer effectively.
  • Have the consumer’s undivided attention for a minimum of 30 seconds.
  •  Ensure high brand recall through any of the products.
  • Very cost effective medium compared to the benefits.
  • Get daily consumer interaction report.


In events and trade shows, TOUCH MAGIX can generate a lot of curiosity and excitement through games and as a branding tool for sponsors. More advantages are…

  • In promotions TOUCH MAGIX offers uniqueness that attracts and excites customers.
  • Over all a very low cost medium as it naturally attracts the attention and can get the end consumer engaged.
  • As it is based on natural human movements, very simple for the end user to understand and be engaged.

Other than this it has its wide range of applications in retails and malls etc…

And the overall marketing strategies are there by improved and products are greatly sold.

Thus friends… aren’t this app interesting??? the TOUCH MAGIX really makes our world more exciting and lively. So, for the products of the TOUCH MAGIX jus give a look to

Thank you all….

Posted By

Ravi Teja(4/4 B.Tech) MGIT


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